About us
Established in 1999, AMAFA is a reputable Financial Services and Credit Licensee operating across Australia. Our network of Authorised Representatives provide comprehensive financial advice and lending solutions to our valued clients.
Our Approved Product List (APL) boasts a diverse array of providers, funds, and platforms, all customizable to meet individual investment requirements. We maintain a steadfast commitment to impartiality, ensuring the primary focus remains on achieving the best outcomes for our clients. We have no bias to any one provider or investment platform.
In support of our advisers, we’ve developed a suite of proprietary software platforms, including:
- Marketing Hub: Facilitating digital campaigns, including emails and SMS.
- Online Fact-Finding/Client Engagement Tool: Streamlining client discovery for maximum efficiency.
- Adviser Revenue Tracking: Providing in-depth income analytics for our advisers.
- Adviser Portal – “AMAFA Mainstay”: A comprehensive resource hub equipping advisers with everything necessary to bolster their business.
AMAFA, like all our software platforms, is a continually evolving project, driven by dynamic yet sustainable growth and improvement.
Our Commitment
When entering a partnership agreement with us, we pledge to support you in achieving your business objectives. We provide essential tools and ongoing assistance while maintaining fairness, accessibility, and an open-minded approach.
We will provide education and training, personalised compliance support, and a proprietary, bespoke software platform that delivers fast and efficient outcomes for you and your client.
Our commitment extends to a competitive fee structure that consistently offers exceptional value.
At AMAFA, our organizational culture embodies the core values of Integrity, Honesty, Respect, and Responsibility. These principles not only guide client interactions but also define our peer relationships, serving as the bedrock for all our endeavours.
Michael Ord
Coremotion Financial Services
Since I joined AMAFA, I have been able to get on with the business of doing business in a compliant, friendly, and capable manner. Being a boutique Dealer group has allowed them to move with the times, stay ahead of trends, and work collaboratively with us to run a better business.
Marybeth Banks
MB Financial Group
Our business would not be where we are today without Keith & Cheri and the support that we receive from AMAFA. Being solely in the Financial Planning industry my whole working life – it was all I knew, so the thought of venturing into Mortgage Broking was at first daunting. However, with the guidance, systems and processes made available by AMAFA we’ve managed to grow our Finance side of the business exponentially! Mortgage Broking brings the clients to MBFG, and Financial Planning is just a part of the process for all clients to ensure they receive the holistic advice that everyone should experience. After all, we have all the Fact Find information when doing the Financial Plan, so it just makes sense! I’d recommend taking the leap to anyone, and I am so thankful that we did this with AMAFA!
Matthew Prentice
Madd Life
Working with AMAFA as our licensee for several years now has been a very positive experience and we’ve been able to grow our business into what it is today thanks to their support.
Ken Filbey
Ken filbey Financial Services
For the short time I have been with AMAFA, I have noticed a significant difference in the ease of doing business compared to my previous Licensee. I now have reduced stress within me and the business. The AMAFA team are always there for our business, and when you need things done, as well as systems training, they are very prompt in coming to help you. And most importantly, I have saved a significant amount on License fees and reduced admin, the ease of doing business now also, frees us up to write more new business.
Danielle Coventry
Engage Financial Planning
AMAFA is a very supportive and collaborative licensee. I have been with AMAFA since 2014 when I was establishing my business. Throughout that time the team at AMAFA have supported my evolving needs, providing support whenever called upon and always being responsive to anything I have ever asked. The community of advisors they have created is more like a supportive family filled with people you can speak to for peer-to-peer support as your business grows. I would recommend AMAFA to any prospective business looking for a great licensee to partner with.
Contact us
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